Work / Operations
Coaching a 10+ person sales team
Turning territory analysis and hands-on coaching into a 20% conversion lift and 30% year-on-year revenue growth.
- Role
- Senior Area Sales Manager
- Where
- Square Yards, Gurgaon
- When
- Jun 2022 – May 2023
- Team
- 10+ sellers
Team and site visitsPhotos coming soon
The brief
Square Yards sells property to developers and investors. My area needed more revenue from the same territories and more consistent conversion across the team.
My role
I led and coached a team of 10+ sellers and owned the area's revenue, after two years as a top seller at BYJU'S.
The approach
- Coached the team directly on how to sell to developers and property investors.
- Used market-trend analysis to decide which territories and buyers to go after.
- Turned that analysis into the sales strategy behind a 15% territory expansion.
The outcome
Team conversion rose 20%, revenue grew 30% year on year, and the area expanded its territory by 15%.